Our new look + an exciting journey 🌿

The time to share our rebrand and the new collection is finally here and we couldn't be more excited about it!

Throughout the year we've partnered with the teams at Him + Her and Georgette Packaging to elevate our brand, product, and customer experience. It’s been a wonderful journey and we wanted to share our experience with you + what to expect from Julianna Candle Co. moving forward.

It was a big leap of faith for us to trust another design team with the identity of our business. We've designed and managed everything in the business to this point - including all of the design for our logo, labels, marketing materials and website. We wanted to bring in another team for a fresh perspective, for them to ask us about

New Brand Look - Logo + Glyph

Our logo and brand identity is a rendition of Julianna's original handwriting! The handwriting indicated that the brand is incredibly personal, transparent and intentional - something that echoes throughout our business and products. To us, Julianna Candle Co. is more than a brand, and we wanted our brand identity and entire business to reflect that. It's an empowering journey bringing sustainable, mindful self-care products to a community Julianna truly cares about.

With love - Julianna's signature sign-off is now beautifully captured in our brand glyph. The xo in the heart of the glyph represents Julianna's signature sign-off and reflects the care (and love!) that goes into everything we do at Julianna Candle Co. The words surrounding the glyph represent our core values:

Mindful - encouraging an awareness of the present moment

Intentional - acting with purpose and clarity

Empowering - embracing and creating opportunities for everyone

New vessels, fragrances, and packaging

From the beginning, Julianna wanted to create clean-burning, luxury and eco-friendly candles. Now, we're introducing new luxury vessels and sustainable packaging for an elevated customer experience. Our new look differentiates us from other candle makers while also speaking to the quality of our products.

Our candles will continue to be hand-poured in small batches using natural, sustainably sourced soy wax and premium phthalate-free fragrance oils for an eco-friendly clean burn. It's the same excellent quality that you know and expect from the team at Julianna Candle Co.

We're introducing an entirely new collection of fragrances that have been carefully researched and tested (and we're REALLY excited to get them into your homes + stores). Each fragrance has been intentionally blended. Julianna considered the complexity of the fragrances, balancing top, middle, and bottom notes so that each fragrance is a unique and wonderful experience.

A few of our best-selling fragrances have been reformulated, improving their blends while keeping true to their original fragrance notes. It was a tough decision to retire our previous fragrances to make room for the new blends!

An update that we're really excited about - we have new custom branded packaging for our vessels! Since we first started selling our candles, Julianna wanted to have beautiful, intentionally designed (and sustainable) packaging for our candles. There's something about opening a candle from a well-designed box and smelling those first fragrance notes!

We worked with the teams at Him + Her and Georgette Packaging to bring our dream of custom packaging to life. We're proud to share that our packaging is printed using a sustainable, carbon-neutral printing process! Our boxes are designed to perfectly fit our vessels for minimal waste, are compostable and recyclable, and are certified carbon-neutral to offset the carbon produced during the printing + lifecycle of our packaging.

These packages are dreamy and everything we hoped they would be - and we're really proud of it! You can learn more about our packaging + sustainability efforts here. We also recommend checking out knowyourpackaging.com by the team at Georgette Packaging for resources and information about how to be more sustainable with the packaging + products you typically see around your house and at the store.

Expect to hear more from us as we reignite our marketing to share our values + initiatives + products with kind people like yourself! Follow us on Instagram + TikTok (we're new to it, so give us a chance!) and sign up for our insider's mailing list for the occasional email about exclusive discounts, first access to products, and notes from Julianna!

We're really grateful for your support and can't say how much it means to have a community that encourages + cheers us on.

We appreciate you!

With love,

Julianna

Have questions or want to share something with us? Email us at hello@juliannacandle.com 💌